Are you Numbers or Feelings?
We’re excited to share with you our new marketing campaign launched in January. Introducing Numbers & Feelings!
Check out our new ad here:
After 62-years in banking, we’ll never stray too far from who we are, but we’re ready for the future.
Like our customers, we have big dreams. We’re a Tasmanian bank with an ambitious plan – to get noticed nationally, whilst always supporting our large and loyal customer base.
At MyState Bank you’re not just a number run by an algorithm. We believe truly human-friendly banking is about our heads (the numbers) working with our hearts (the feelings) – and getting a personalised outcome which satisfies both.
The new ‘Numbers & Feelings’ campaign shows how MyState Bank can help you take control of your finances by providing simple products and services, with a helpful human there when you need us.
The new campaign also highlights our award-winning ‘Insights’ functionality available on the mobile app and internet banking, which helps our customers stay on top of their money, save, budget and make smarter decisions – whether you are a ‘Numbers’ or ‘Feelings’ type of person.
